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<td align="RIGHT"><b><font size="1" color="#FFFFFF">Business zone</font></b></td>
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<td colspan="2"><font color="#FFFFFF" size="1"><b><font size="1" color="#FFFFFF">Business
zone - E: <a href="mailto:kensington@myvillage.co.uk">kensington@myvillage.co.uk</a></font></b></font></td>
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<td colspan="2"><font size="1"><b> </b> <b><font color="#FFCC00" size="1">London
Business Feature: </font><font size="1" color="#FFFFFF">Loss for London
Eye</font></b><font size="1" color="#FFFFFF">-<b> 09/05/01</b></font></font></td>
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<p><font size="1">The British Airways London Eye has lost money during
its first year of operation. Published last week, the first report
and accounts from the London Eye Company gave the attraction a value
of �74m and posted an operating profit of nearly �5.5m. However,
interest charges on loans of �75.4m from backers British Airways
and Tussauds Attractions meant a pretax loss of �8m. Plans for a
stock exchange flotation are said to have been shelved for the time
being.</font></p>
<p><font size="1">The Eye cost a total of �35m to build, with �20
million of that going on the actual structure and the remainder
on the passenger capsules and landscaping around the base. One leisure
industry analyst criticised the environment directly around the
Eye and facilities available to visitors who have to wait up to
an hour before embarking on their trip.</font></p>
<p><font size="1"> 'The London Eye Company have failed to exploit
the earnings potential of what is essentially a captive audience
waiting for their turn on the Eye. Only having a coffee bar and
a gift shop selling frankly substandard merchandise at the base
of the wheel means that they are squandering substantial income
opportunities. This seems doubly surprising from BA who are surely
used to the idea of exploiting captive markets at airports.'</font></p>
<p><font size="1"> The loss came in spite of the fact that the Eye
exceeded its visitor's target by nearly 60%. Visitor numbers had
been predicted at 2.2m, but in fact around 3.5m made the trip. This
reflects the giant wheel's enormous popularity both among Londoner's
and tourists who get a bird's eye view of the capital normally only
available from a plane.</font></p>
<p><font size="1"> The structure currently has planning permission
for five years although operators are hoping that this will be extended
to twenty. A spokesman for British Airways said that they hoped
to see the operation making a profit in the medium term but that
the real benefit of the Eye was the high-profile publicity that
the internationally famous ferris wheel gave to the airline.</font></p>
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