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<h1 class="page-title">Tag Archives: <span>FaceBook Likes</span></h1>
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<a href="../../../blog/social-media-buzz-future-of-smart-seo-internet-marketing-and-google-rankings/" title="Permalink to Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!" rel="bookmark">Social Media Buzz – Future of smart seo, internet marketing and Google Rankings!</a></h1>
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<span class="sep">Posted on </span><a href="../../../blog/social-media-buzz-future-of-smart-seo-internet-marketing-and-google-rankings/" title="5:10 pm" rel="bookmark"><time class="entry-date" datetime="2013-02-14T17:10:09+00:00" pubdate>February 14, 2016</time></a><span class="by-author"> <span class="sep"> by </span> <span class="author vcard"><a class="url fn n" href="../../../blog/author/admin/" title="View all posts by Bob Sanderson" rel="author">Bob Sanderson</a></span></span> </div><!-- .entry-meta -->
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<p>Enough with the backlinks abuse, swapping, reciprocal, blog commenting, poorly written articles and press releases, forums and blog media links, documents sharing, fake Google reviews and so on.</p>
<p>If you are next time searching something and you do not see a website that was ranking a few hours ago on #1 and cannot be seen on the first page, then it is definitely not a Google update</p>
<p>Google has introduced backlinks in order to count a page authority a long time ago, the more quality websites link to you are the number of votes your website gets, which help your website raise its rank, website traffic and possibly more sales, ROI and profits increase</p>
<p>However years after years we have seen websites ranking which were doing the good work and publishing useful content in order to earn backlinks:</p>
<p><strong>What is a good link?</strong></p>
<p>A good link has several aspects, a high page rank website with quality content, domain with age history, good link building profile, good traffic as well as dmoz presence – However a .edu and .gov link carry more value or a link from a high traffic blog or a review which was written by another blogger because they have just liked your website and/or blog</p>
<p><strong>How do you earn backlinks?</strong></p>
<p>If you are looking forward to earn good backlinks and win Google and other search engine’s trust in your backlinks profile, then you need to work on your website graphics, its development and especially on your website content and what it has to offer, ever wondered why Wikipedia ranks for every search term (well most search terms), because they answer the questions you ask from search engines, authentic information within you research via a single click – If you want to earn quality backlinks then you have to provide your website visitors with quality and reliable information and if you do so, you may attract loads of quality backlinks via blogging, social media etcetera – It is worth more to spend your money by hiring a professional and intelligent seo copywriter than asking someone else to build backlinks – A good blogger that has a high traffic blog can do the good job too or someone with passion for writing – A short note on how you can win backlinks is to engage your customers and provide them with all the information they are after</p>
<p><strong>Do backlinks still count?</strong></p>
<p>Yes, they do and will for a long time</p>
<p><strong>How I can build backlinks on my own?</strong></p>
<p>If you wish to build backlinks on your own, the best thing to do is to have to have a blog on your website and write useful information about your products or services, provide customers with more information with why your product or service differ or write how to articles, think like a customer and think about what searchers are finding (doing keyword research prior to writing your blog post can be very useful), go for long tail search terms for a start and write your blog in order to help your visitors not to rank – There are several other ways to build quality backlinks as we discussed earlier, however a good social media strategy can always help you win much more backlinks and it is so easy that anyone can do it with basic knowledge</p>
<p><strong>Do backlinks have impact on search engine rankings?</strong></p>
<p>Yes, they do! If you get quality backlinks(s), it is counted as a vote and it has a direct impact on your search engine rankings, however you cannot rank on a competitive keyword with just a single link (in some cases you can), when Google or other search engines print search against your search term, their automated system crawls the entire data in their range and then short-list websites with good votes, content and number of backlinks (you are exactly in competition with those which are ranking higher than yours, so you have to exactly know how many votes or backlinks they have for that “search term” and then you have to increase the number of votes/backlinks in order to raise your rank higher than your competitors</p>
<p><strong>How I can find if my backlinks are of quality?</strong></p>
<p>Very good question – You can always analyze your backlinks, SEOMoz, Aherf and there are several other link analysis tools including Google webmaster tools where you can check a website, blog, directory or the site you want to get the link from prior to linking – You can also analyse your website backlinks and get any suspicious backlinks removed using (Google disavow backlinks removal tool) – This helps you remove any bad websites that are linking to your website and are giving your backlinks profile a suspicious profile</p>
<p>After Google’s January 2016 and February update – I can clearly see what the future holds for seo.</p>
<p>I have short-listed 20 top ranked websites for a specific search term – and then have written down the values for good backlinks, quality content, web page graphics, development and all other seo and backlinks and voting aspects and what I have found was just “amazing” and I want to pass this on to you guys so you know what you need to do in order to do it earlier than your competitors</p>
<p>I have seen websites rankings being increased and decreased in real time and that too on daily basis, then I have short listed those websites which moved from page 2 to page one and then from page one to top of the page, which was just amazing to see, I was so curious to know about the votes and backlinks that I have gone a mile ahead to find out what was going on – and what I have found was simple yet attractive, want to know what was helping websites ranking on Google, Yahoo, Bing, Miva and even Baidu and Yandex search engines?</p>
<p><strong>Social Signals, votes and reviews:</strong></p>
<p>Social signals, votes and reviews are the future, which give your brand a boost.</p>
<p><strong>Do not just go for my words?</strong></p>
<p>I am not just saying it or just assuming like everyone else, I did below to find how it affects one of our customer’s website which is brand new, been built some months ago, we customized a wordpress blog and started with 4 blog posts a month, I have told my writer to completely forget about search engines and come up with amazing posts which are written for people, humans which are finding the products which our customer is selling – We have published 4 blog posts in that first month i.e. January 2016 – These articles included below</p>
<p>1. Unique description of the product, why buy, features, how their products differ</p>
<p>2. The price and the warrantees and guarantees</p>
<p>3. After sale service</p>
<p>4. Reviews (from the existing customers which were using their products)</p>
<p>A month after this brandnew website have been ranking on page first, we have seen this website appearing on page 9 on google.co.uk and then the next post has made it appear on page 6, we have attract over 1000 +1s, over 4000 likes and over 500 retweets and over 93 Pins</p>
<p>That was it, we only had 30 backlinks and it was really hard to rank for that search term in matter of just few weeks, tell you honestly, we have targeted long tail keywords and ranked this “competitive keyword” or in other words I am saying, we have used few variants for that keyword to rank the main keyword <img src='../../../blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>In my personal opinion, social signals have started to help rank website in a different way and that too in a real time, now you can see websites rank in a day, if social buzz is there for a specific product or service or if there are loads of +1s, hundreds and thousands of retweets or thousands of likes and pins</p>
<p><strong>So what you should do?</strong></p>
<p><strong>Do you have a social media strategy in place at all?</strong></p>
<p>If not, build your social media platforms, such as Twitter, Facebook and Google+ and so on. Having these branding pages is just not enough; you have to ensure you have a beautiful page where people would like to link too, follow, like, retweets and then you have to work on your social media marketing strategy in order to publish useful information, news, rumors even, product features, comparisons, how to tutorials, audios, videos, images, in order to attract world’s attention towards you</p>
<p><strong>I cannot do it because I am so busy?</strong></p>
<p>Well, if you cannot do it, then there are thousands of social media marketing experts which can do a good job, most social media agencies charge you on hourly basis and the wage for a social media marketing expert start from <b>£10 onward</b> – depending on their experience, expertise, and knowledge of social media and how to build buzz online</p>
<p><strong>What is the impact of social media on my business?</strong></p>
<p>Social media platform gives you the same opportunity as the display adverts, banner ads, plus more than what you can get from banner or text ads as your words, buzz or your comments and posts can be seen by millions and that too for free – So you are actually targeting zillions people around the world for free</p>
<p><strong>Why I think .edu and .gov links carry less value than a loud good social buzz?</strong></p>
<p>We built .edu link for the same brand I was talking about above and have seen its performance and the impact on search engine rankings, traffic, number of sales made out of it and the ROI, honestly speaking it has increased the rank of that “keyword from #49 to #41 which is great for a new .edu do follow website (link from .edu blog), then I linked our website from a “do follow .gov website” and there was nearly the same kind of impact, but the post which has been submitted to Google+ and twitter and Facebook has had much loud buzz and it has moved the rank from #49 to #7</p>
<p>In my own opinion, Google has started to measure the buzz and author’s buzz which is impacting your search engine rankings and that too really quick, say your post has picked a buzz an hour before, an hour later your website was seen ranking on a completely great positions</p>
<p>In order to prove this, we picked 20 websites and measured their success was being backed by social media presence and the buzz there</p>
<p>If your website is still not ranking on Google’s first page, then you need to build a good social media strategy being backed by good content and good valued backlinks, that is your way to smart seo and digital marketing</p>
<p>If your website has been hurt by any Google update, bad seo practices and suspicious backlinks profile, stay in touch with us and we will be happy to provide you free search engine optimisation and social media marketing strategy consultancy in order to help you find your way to website rankings on Google</p>
<p><a title="Learn how to rank No. 1 on Google for free" href="/">Learn how to rank No. 1 on Google for free</a></p>
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<p>If you wish to stay in contact and require a service, support or just advice or opinion, simply get in touch with us!</p>
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<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> <a href="../../../blog/category/google/" title="View all posts in Google" rel="category tag">Google</a>, <a href="../../../blog/category/google-updates-2013/" title="View all posts in Google Updates 2013" rel="category tag">Google Updates 2016</a>, <a href="../../../blog/category/internet-marketing-articles/" title="View all posts in Internet Marketing Articles" rel="category tag">Internet Marketing Articles</a>, <a href="../../../blog/category/seo-2013/" title="View all posts in SEO 2013" rel="category tag">SEO 2016</a>, <a href="../../../blog/category/seo-articles/" title="View all posts in SEO Articles" rel="category tag">SEO Articles</a>, <a href="../../../blog/category/social-media-marketing/" title="View all posts in Social Media Marketing" rel="category tag">Social Media Marketing</a> </span>
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<span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> <a href="../../../blog/tag/1s/" rel="tag">+1s</a>, <a href="../../../blog/tag/edu-backlinks/" rel="tag">.edu backlinks</a>, <a href="../../../blog/tag/gov-backlinks/" rel="tag">.gov backlinks</a>, <a href="../../../blog/tag/backlinks/" rel="tag">Backlinks</a>, <a href="../../../blog/tag/backlinks-vs-social-media/" rel="tag">backlinks vs social media</a>, <a href="../../../blog/tag/dofollow-backlinks/" rel="tag">dofollow backlinks</a>, <a href="../../../blog/tag/facebook-likes/" rel="tag">FaceBook Likes</a>, <a href="../../../blog/tag/google/" rel="tag">Google</a>, <a href="../../../blog/tag/google-rankings/" rel="tag">Google Rankings</a>, <a href="../../../blog/tag/impact-on-search-engine-rankings/" rel="tag">Impact on search engine rankings</a>, <a href="../../../blog/tag/internet-marketing/" rel="tag">internet marketing</a>, <a href="../../../blog/tag/marketing/" rel="tag">marketing</a>, <a href="../../../blog/tag/optimisation/" rel="tag">optimisation</a>, <a href="../../../blog/tag/retweets/" rel="tag">ReTweets</a>, <a href="../../../blog/tag/roi/" rel="tag">ROI</a>, <a href="../../../blog/tag/search-rankings/" rel="tag">Search Rankings</a>, <a href="../../../blog/tag/seo/" rel="tag">Seo</a>, <a href="../../../blog/tag/social-media/" rel="tag">social media</a>, <a href="../../../blog/tag/social-signals/" rel="tag">Social Signals</a> </span>
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<a href="../../../blog/why-your-website-should-be-optimised-according-to-googles-search-standards/" title="Permalink to Why your website should be optimised according to Google’s search standards?" rel="bookmark">Why your website should be optimised according to Google’s search standards?</a></h1>
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<span class="sep">Posted on </span><a href="../../../blog/why-your-website-should-be-optimised-according-to-googles-search-standards/" title="12:07 pm" rel="bookmark"><time class="entry-date" datetime="2013-02-08T12:07:36+00:00" pubdate>February 8, 2016</time></a><span class="by-author"> <span class="sep"> by </span> <span class="author vcard"><a class="url fn n" href="../../../blog/author/admin/" title="View all posts by Bob Sanderson" rel="author">Bob Sanderson</a></span></span> </div><!-- .entry-meta -->
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<p>So you want to promote your website to the number one page, and ideally top spot of that page, on Google? Doesn’t everyone? So what is it that the people who are there now are doing right?</p>
<p>They are following the standards set out by Google regarding <a title="SEO" href="/">SEO</a> (search engine optimisation).</p>
<p>Although it isn’t quite as simple as that, following the rules and adhering to the standards set out by the world’s biggest search engine can only greatly improve your chances of not only reaching the top rank, but gaining more website traffic and an online sales increase.</p>
<p>Not sure what the Google rankings standards are? Here are some do’s and don’t set out by the search giants:</p>
<p><b>Google Says Do:</b></p>
<p>Make your site stand out with unique aspects that set you apart from the competition.</p>
<p>Use relevant and well researched keywords in your content. Get to know what your potential customers would typically search for if they were looking for one of your products or services, and include all related keywords <span style="text-decoration: underline;">where appropriate</span> in content.</p>
<p>Remember it has to make sense to the reader and be high quality, not just babble with lots of keywords thrown in for good measure.</p>
<p>Make sure tags and meta data are all unique and relevant, and internal links are quality and related. Where links are concerned, quality should be considered over quantity.</p>
<p>In Google’s Webmaster Tools, sign up to receive emails so Google can easily communicate with you if something is wrong.</p>
<p>Encourage social signals to create a buzz. This means gaining natural links, FaceBook Likes, Follows, ReTweets, Shares, +1s, etc. People engaging with and sharing your content is always a good sign in Google’s book.</p>
<p>Keep content relevant and updated. Fresh content is one of the main things Google’s search bots look for, and it can be an updated webpage, a new post on social media, anything that shows you are an active and well maintained brand online.</p>
<p><strong>Google Says Don’t:</strong></p>
<p>Assume your site deserves the top rank of Google’s first search page without knowing what makes your site deserve that spot and what sets you apart and above the competition.</p>
<p>Don’t be tempted to use hacks or get caught up in quick fix trends that ‘apparently’ boost your SEO. There are plenty of best practices that help you make <a title="Google SEO" href="../../../seo/">Google SEO</a> simpler and easier without breaking any rules or making life harder in the long run.</p>
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<span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> <a href="../../../blog/tag/1s/" rel="tag">+1s</a>, <a href="../../../blog/tag/facebook-likes/" rel="tag">FaceBook Likes</a>, <a href="../../../blog/tag/google/" rel="tag">Google</a>, <a href="../../../blog/tag/google-rankings-standards/" rel="tag">Google rankings standards</a>, <a href="../../../blog/tag/google-seo/" rel="tag">google seo</a>, <a href="../../../blog/tag/google-webmaster-tools/" rel="tag">Google webmaster tools</a>, <a href="../../../blog/tag/googles-book/" rel="tag">Google’s book</a>, <a href="../../../blog/tag/meta-data/" rel="tag">meta data</a>, <a href="../../../blog/tag/natural-links/" rel="tag">natural links</a>, <a href="../../../blog/tag/online-sales-increase/" rel="tag">Online Sales Increase</a>, <a href="../../../blog/tag/optimised/" rel="tag">Optimised</a>, <a href="../../../blog/tag/promote-your-website/" rel="tag">promote your website</a>, <a href="../../../blog/tag/retweets/" rel="tag">ReTweets</a>, <a href="../../../blog/tag/search-engine-optimisation/" rel="tag">Search Engine Optimisation</a>, <a href="../../../blog/tag/search-standards/" rel="tag">Search Standards</a>, <a href="../../../blog/tag/seo/" rel="tag">Seo</a>, <a href="../../../blog/tag/shares/" rel="tag">Shares</a>, <a href="../../../blog/tag/social-media/" rel="tag">social media</a>, <a href="../../../blog/tag/social-signals/" rel="tag">Social Signals</a>, <a href="../../../blog/tag/tags/" rel="tag">tags</a>, <a href="../../../blog/tag/twitter-followers/" rel="tag">Twitter Followers</a>, <a href="../../../blog/tag/website-traffic/" rel="tag">Website Traffic</a>, <a href="../../../blog/tag/websites/" rel="tag">Websites</a>, <a href="../../../blog/tag/well-maintained-brand-online/" rel="tag">well maintained brand online</a>, <a href="../../../blog/tag/well-researched-keywords/" rel="tag">well researched keywords</a> </span>
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<!-- RDFa Breadcrumbs Plugin by Mallikarjun Yawalkar --><div class="breadcrumb breadcrumbs"><div class="rdfa-breadcrumb"><div xmlns:v="http://rdf.data-vocabulary.org/#"><p><span class="breadcrumbs-title"> </span><span typeof="v:Breadcrumb"><a rel="v:url" property="v:title" href="../../../blog/" class="home">Home</a></span> <span class='separator'>»</span> FaceBook Likes</p></div></div></div><!-- RDFa Breadcrumbs Plugin by Mallikarjun Yawalkar --> <article id="post-933" class="post-933 post type-post status-publish format-standard hentry category-google category-google-updates-in-2013 category-seo-2013 tag-1s tag-facebook-likes tag-google-panda tag-google-penguin tag-google-search-algorithm-barriers tag-retweets tag-search-algorithm-update tag-search-engine-optimise-websites tag-search-rankings">
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<a href="/" title="Permalink to SEO Tips and Techniques for 2013" rel="bookmark">SEO Tips and Techniques for 2016</a></h1>
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<span class="sep">Posted on </span><a href="/" title="12:32 am" rel="bookmark"><time class="entry-date" datetime="2013-01-26T00:32:56+00:00" pubdate>January 26, 2016</time></a><span class="by-author"> <span class="sep"> by </span> <span class="author vcard"><a class="url fn n" href="../../../blog/author/admin/" title="View all posts by Bob Sanderson" rel="author">Bob Sanderson</a></span></span> </div><!-- .entry-meta -->
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<p>With the Google Penguin search algorithm update in 2015 replacing its predecessor Google Panda, the way we search engine optimise websites has changes somewhat.</p>
<p>The following is a guide to the latest <em><strong><a title="SEO" href="/">SEO</a> techniques</strong></em>:</p>
<p><em><strong>The Old Rule That Still Stands: Create Unique Quality Content</strong></em></p>
<p>As always, content plays an important role in Google’s searches, but now more than ever it is vital that content is unique, resourceful and information rich.</p>
<p>No longer can thin, blabbering content with plenty of keywords pass the Google search algorithm barriers, as Google Penguin proves to be the most ‘human’ algorithm update yet.</p>
<p><em><strong>The Next Big Thing: Content Marketing</strong></em></p>
<p>Due to Google taking quality content so seriously, it makes sense to spread the content and use it to create quality backlinks for your site. That is why content marketing is becoming the next best thing when it comes to Google SEO.</p>
<p>Ensuring your content is published on a variety of quality sites frequented by plenty of people is hard but worthwhile as it holds substantial SEO value.</p>
<p><em><strong> The New Vital Metric: AuthorRank</strong></em></p>
<p>Google’s seriousness about high quality content and squandering bad backlinks is a continuing theme throughout, as it’s new AuthorRank system defines the quality of the content based on the reputation of the author/publisher.</p>
<p><em><strong>The Debatable New Ranking Factor: Social Signals</strong></em></p>
<p>As social media marketing increasingly becomes a part of every marketing strategy, social signals such as <em>ReTweets</em>, <em>Likes</em>, <em>+1s</em> and more are being considered as valid factors for search rankings.</p>
<p>Although the topic is still debatable, can’t hurt to get ahead of the game and start collecting those social signals for when the inevitable occurs.</p>
<p><em><strong>The Growing Preference: Localisation</strong></em></p>
<p>As location marketing becomes ever more popular, so grows Google’s preference for local websites and information.</p>
<p>Google can now pinpoint the location of the person performing a search and rather than bringing up global results no matter what their location, it now offers up pages that are localised to the person’s geographic location.</p>
<p>So get on board this trend now by adding local SEO content such as map data, citations, and links on local information sites to get ahead.</p>
<p><em><strong>The New Content Favourite: Media</strong></em></p>
<p>The growing popularity of multimedia has lead to Google favouring search results containing images and video in its searches.</p>
<p>Media with relevant tags and meta data are consistently being brought up and ranked higher than text heavy sites and it is only expected to increase, so ensure you have relevant media on all pages of your site if you want to keep up with Google’s preferences in 2016 and beyond.</p>
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<span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> <a href="../../../blog/tag/1s/" rel="tag">+1s</a>, <a href="../../../blog/tag/facebook-likes/" rel="tag">FaceBook Likes</a>, <a href="../../../blog/tag/google-panda/" rel="tag">Google Panda</a>, <a href="../../../blog/tag/google-penguin/" rel="tag">Google Penguin</a>, <a href="/" rel="tag">Google search algorithm barriers</a>, <a href="../../../blog/tag/retweets/" rel="tag">ReTweets</a>, <a href="/" rel="tag">search algorithm update</a>, <a href="/" rel="tag">search engine optimise websites</a>, <a href="../../../blog/tag/search-rankings/" rel="tag">Search Rankings</a> </span>
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